Archives for pathways

Using Personalized Career Data to increase Engagement

Marketing in higher education is rapidly shifting as prospective students’ needs and goals evolve. Prospective students are becoming more concerned about high levels of debt, as a result they are savvier when making decisions about their careers and education. They are spending more time on websites and other self-service tools before reaching out to schools. This…

Part 2: Individualized College Planning for Prospective Students at Your Fingertips

If you missed it, check out Part 1 of Individualized College Planning for Prospective Students at your Fingertips here   How Ownership Translates into Empowerment Prospective students don’t want to be passive. They wish to cultivate knowledge that can be used to self-motivate the educational process. The cookie-cutter progression of planning for college, and planning...