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Using Personalized Career Data to increase Engagement

Marketing in higher education is rapidly shifting as prospective students’ needs and goals evolve. Prospective students are becoming more concerned about high levels of debt, as a result they are savvier when making decisions about their careers and education. They are spending more time on websites and other self-service tools before reaching out to schools. This…

Top Enrollment Trends Leading into Fall 2019

Enrollment professionals are currently encountering a changing landscape and an increasing challenge to engage a digital-first prospective student. As the behaviors of prospective students evolve, enrollment professionals must adapt at the risk of becoming irrelevant. Recently, we commissioned a marketing firm to research the needs and trends of Enrollment and Admissions directors across the country….

Awato Implementation Guides

Our customers often ask how they can leverage the Awato platform at their school and who on their staff would interact with it. We put together some sample approaches to give you ideas to kickstart career pathing with your prospective and enrolled students. Website Inbound Approach   Outbound Email Approach   Freshman Seminar Approach  …

Part 2: Individualized College Planning for Prospective Students at Your Fingertips

If you missed it, check out Part 1 of Individualized College Planning for Prospective Students at your Fingertips here   How Ownership Translates into Empowerment Prospective students don’t want to be passive. They wish to cultivate knowledge that can be used to self-motivate the educational process. The cookie-cutter progression of planning for college, and planning...