Using Personalized Career Data to increase Engagement

Marketing in higher education is rapidly shifting as prospective students’ needs and goals evolve. Prospective students are becoming more concerned about high levels of debt, as a result they are savvier when making decisions about their careers and education. They are spending more time on websites and other self-service tools before reaching out to schools. This…

Top Enrollment Trends Leading into Fall 2019

Enrollment professionals are currently encountering a changing landscape and an increasing challenge to engage a digital-first prospective student. As the behaviors of prospective students evolve, enrollment professionals must adapt at the risk of becoming irrelevant. Recently, we commissioned a marketing firm to research the needs and trends of Enrollment and Admissions directors across the country….