A W A T O

Building all the paths...

Increase student engagement by using personalized career data

Marketing in higher education is rapidly shifting as prospective students’ needs and goals evolve. Prospective students are becoming more concerned about high levels of debt, as a result, they are savvier when making decisions, and institutions need to increase student engagement. They are spending more time on websites and other self-service tools before reaching out

Top Enrollment Trends Leading into Fall 2019

Current enrollment trends are forcing enrollment professionals to face a changing landscape and an increasing challenge to engage a digital-first prospective student. As the behaviors of prospective students evolve, enrollment professionals must adapt at the risk of becoming irrelevant. Recently, we commissioned a marketing firm to research the needs and enrollment trends Enrollment and Admissions